In today’s fast-paced, social media-driven world, restaurateurs are stepping up their tech game to appeal to potential customers. Today, mobile phones are becoming an integral part of the restaurant experience. From using apps to preview menus and make reservations to posting pics of delicious dishes to Instagram, our smartphones have helped make dining out a more exciting, convenient and interactive event. Many are even using devices with mobile Internet from a trustworthy carrier to pay for meals with Apple Pay and to check out reviews on sites like Yelp, anytime and from anywhere.
The National Restaurant Association’s 2015 Restaurant Industry Forecast reports that about half of all casual and fine-dining restaurants plan to boost their social media efforts in the coming year. Meanwhile, about 40 percent of
family dining establishments plan to do the same. By making themselves more available to consumers, whether it’s through an online app, a Facebook page or even a hashtag, many restaurant owners are hoping to draw in more of today’s mobile-conscious consumers.
From fast food stops to fine dining establishments or noycate catering services there’s no limit to the types and locations of restaurants that can take advantage of these tech advances. Check out these facts and stats to learn more about the social media revolution in the restaurant industry.